Research
$47 starter
Creator-ready
▶ Creator Research Brief
Grounded hooks, outlines, angles, and creative directions pulled from real source material — before you write a single word of content. No fluff, no hallucinated stats.
Who it is for
For creators and teams who refuse to make up their research.
YouTubers, podcasters, newsletter writers, course creators, marketing teams, and agencies who need source-grounded briefs — not AI-generated noise that sounds plausible but cites nothing.
- You spend 2–4 hours researching before writing — and still feel uncertain about the angle
- Generic AI outputs give you hooks and outlines with no real citations behind them
- You want a brief a team member can execute without losing your voice or standards
- Research quality directly affects your credibility with your audience
Inputs and outputs
What the buyer gets.
What it asks for
- Topic, title idea, or rough angle you want to explore
- Source material to ground it in: articles, transcripts, reports, books, or URLs
- Target audience and platform (YouTube, newsletter, podcast, blog)
- Desired output length and creator voice notes
What it returns
- 3–5 angle options with a rationale for each
- Hook variations per angle (question, bold claim, contrast, curiosity)
- Structured outline with section labels and key points per section
- Quotes and references pulled directly from your sources
- Creator checklist: what to verify, add, or adapt before scripting
The problem it solves
Before and after.
✗ Without this skill
- Hours of tab-switching before you find a real angle
- Generic AI gives you confident-sounding hooks with no source behind them
- Outline is vague — you still have to figure out what goes in each section
- Delegating research means briefing from scratch every time
- Creator burnout from the blank-page problem before every piece
✓ With this skill
- Research brief in 20–30 minutes from pasted source material
- Every hook and claim is traceable back to a real source you provided
- Outline includes key points, transitions, and section rationale
- Brief is delegate-ready — a team member can script from it immediately
- Creator starts writing with momentum instead of paralysis
Real examples
Sample outputs you can inspect.
Angle map — 3 directions from one topic
TOPIC: "Why local service businesses lose leads" ANGLE 1 — The Speed Problem Core claim: "Speed of first reply is the #1 predictor of lead conversion in local service." Hook: "Most businesses reply within 4 hours. The ones winning reply in 4 minutes." Best for: YouTube long-form, LinkedIn ANGLE 2 — The System Problem Core claim: "It's not about effort — it's about having no repeatable process." Hook: "You're not slow. You just have no system." Best for: Newsletter, short-form ANGLE 3 — The Competitor Frame Core claim: "While you're on a job, your competitor just took your lead." Hook: "Every missed call is a sale you handed to someone else." Best for: Instagram Reels, TikTok [SOURCE: Grounded in [your pasted articles]. Verify stats before publishing.]
Structured outline — section by section
OUTLINE: "The 5-Minute Lead Reply System" INTRO (0:00–0:45) - Hook: "What if you could reply to every lead in under 5 minutes without hiring anyone?" - Setup: "I'm going to show you the exact 3-step workflow we built for a contractor doing 30+ quotes a week." - Promise: "By the end you'll have something you can deploy today." SECTION 1 — The Missed Lead Problem (0:45–3:00) - Key point: Most leads decide within 30 min of inquiry - Supporting example: [from source material you provided] - Transition: "So what do the fast responders actually do differently?" SECTION 2 — The Workflow (3:00–7:00) - Step 1: Trigger (missed call / form) - Step 2: Draft (AI-assisted, approval-gated) - Step 3: Send (human approves, copy-paste) [Continued to 5 sections total]
Hook variations — 4 styles for one angle
ANGLE: "Speed of reply is the #1 lead-conversion factor" QUESTION HOOK: "What happens to a lead if you take 4 hours to reply?" BOLD CLAIM HOOK: "Businesses that reply in under 5 minutes close 8x more leads than those that reply in an hour." CONTRAST HOOK: "Your competitors aren't smarter or bigger. They just reply faster." CURIOSITY HOOK: "I tracked 30 contractors' lead response times for 90 days. Here's what I found." STORY HOOK: "A landscaper called me because he was losing 3–4 jobs a week. He had great reviews, great pricing. The problem was his reply time." [NOTE: Verify any statistics from your own source material before publishing]
Setup + workflow
Four steps from topic to delegate-ready brief.
1
Drop in your sources
Paste article text, YouTube transcripts, book excerpts, podcast show notes, or URLs. The more real source material you provide, the more grounded the output.
2
Define your target
Tell it the platform, audience, desired length, and any voice notes (conversational, analytical, punchy). Include examples of your best-performing content if you have them.
3
Pick your angle
Review the 3–5 angle options with rationale. Pick one (or ask for a hybrid), then get the full outline and hook set for that direction.
4
Hand off or script
Use the brief as your own creative launchpad, or hand it directly to a writer or editor. The creator checklist tells them exactly what needs verification before scripting.
Common questions
Frequently asked.
Does it make up statistics or facts?
No — and that's the point. The skill only cites and quotes from the source material you provide. If you paste a transcript, the quotes come from that transcript. The creator checklist flags anything that needs external verification before publishing.
What if I don't have source material yet?
Tell it your topic and target audience and it returns a research roadmap: specific articles, reports, books, and search queries to pull from — then you bring that material back and run the brief.
Can I use this for paid client content?
Yes. Agencies and freelance creators use this for client briefs. Set the client's brand voice, audience, and platform targets as part of the context. Output is a brief you present to the client for approval before scripting.
Does this replace a researcher or content strategist?
No — it supports one. It handles the mechanical structure (angles, hooks, outlines) from sources you or your researcher pull. The strategic judgment about which angle to pursue still belongs to you.
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